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Rihanna

Rihanna’s company Fenty has collaborated with Puma, which is one of the brands the BDS has explicitly called to boycott. Fenty Skin brands are under LVMH who directly support the genocide in Israel as the owner invested in Israel cybersecurity company Wiz.

Who is Rihanna?

Rihanna is a singer and the CEO of Fenty Beauty. Her net worth is estimated to be 1.4 billion dollars.

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Celebrity

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Beyond Rihanna's current collaboration with Puma, Rihanna has also made statements about how her "heart is breaking over the violence" between Israel in Palestine, back in 2021. These type of statements equate the struggle of Palestinians and the struggles of their oppressors. The parent company of Fenty Beauty, Rihanna's brand that skyrocketed her to billionaire status, is LVMH. Bernard Arnaults, the owner of LVMH, invests hundreds of millions into Israeli companies. In 2013, She performed in Tel Aviv despite heavy protests from Pro-Palestinian organizations. In 2014, Rihanna was asked to post "#FreePalestine," by Palestinian influencer and activist Samer Owaida, so she did. It was not up for long after she succumed to the pressures of Zionists, instead of choosing to use her enormous platform to stand firm on Palestinian solidarity. She has remained silent since 2021.

Contexts

Silence = Complicity:

For those who have passionately spoken out against other instances of genocide and massacres, yet fall silent when it comes to the suffering endured by Palestinians, their silence becomes a glaring indictment of the value placed on Palestinian lives and perpetuates a dangerous narrative that suggests Palestinian suffering is somehow less worthy of outrage, less deserving of empathy and less human than that of others.

By choosing silence in the face of Palestinian suffering, those with influential platforms inadvertently contribute to the erasure of Palestinian voices and experiences. They perpetuate a narrative of invisibility that allows the injustices inflicted upon Palestinians to continue unabated, shielded from the spotlight of global scrutiny.

Their silence sends a chilling message of complicity to the world – one that suggests Palestinian lives are expendable, their struggles inconsequential and their humanity negotiable. It emboldens perpetrators of violence and oppression, granting them impunity under the guise of indifference.

To remain silent in the face of Palestinian suffering is to betray the very essence of activism – the relentless pursuit of justice for all, without exception or equivocation. It’s a betrayal not only of the Palestinian people but of the universal principles of human dignity and equality and instead is a tacit endorsement of the dehumanization and marginalization of an entire population.

True activism demands consistency and integrity, an unwavering commitment to speaking truth to power and standing in solidarity with the marginalized and oppressed, regardless of geography or politics.

BDS Boycott:

The BDS (Boycott, Divestment, and Sanctions) movement is a global campaign which follows the worldwide boycott movement that led to the successful dismantling of apartheid in South Africa and therefore advocates for various sustained forms of boycott against Israel until it complies with international law.

Founded as a response to the rampant, ongoing and systemic dispossession, displacement, and disenfranchisement endured by generations of Palestinians, the BDS movement is in direct response to the relentless expansion of Israeli settlements, the imposition of discriminatory laws and the denial of basic rights to millions living under occupation, apartheid or in exile with no right of return.

Central to the ethos of BDS is the belief that every purchase and action carries a weighty moral responsibility. To buy goods from or actively support companies or organizations on the BDS list is to cast a vote in favor of perpetuating injustice, a tacit endorsement of the status quo of occupation and discrimination. It’s a direct violation of the collective conscience, a betrayal of the fundamental principles of human rights and dignity.

By pressuring Israel and its supporters by withdrawing support and capital, humanity aims to bring awareness to — and ultimately — end the occupation of Palestine, grant equal rights to all Palestinians and recognize the right of Palestinian refugees to return to their homes. This pressure also extends to any individuals and entities found to be complicit in the normalization, funding or support of Israel’s brutal occupation and 75+ years of ethnic cleansing of Palestinians.

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