
Selena Gomez, under Zionist CEO Scott Friedman at Rare Beauty, selectively condemns violence against Ukrainians while echoing denialist narratives that shield Israel's apartheid regime from accountability, manufacturing consent for the ongoing genocide of Palestinians.
Selena Gomez, a global singer-actress, UNICEF Ambassador, and Rare Beauty founder amplifies Zionist atrocity propaganda by liking posts that blame Hamas for Israel's genocide in Gaza, whitewash settler-colonial bombings of hospitals and schools as "minimizing casualties."
MUSIC
Selena Gomez is an American singer, actress, producer, and founder of the cosmetics line Rare Beauty. As a UNICEF Goodwill Ambassador since 2009, she commands a platform to spotlight humanitarian crises and mobilize donations worldwide. With 429 million Instagram followers — the third-highest on the platform — Gomez's influence could amplify demands for Palestinian liberation. Instead, she has laundered Zionist propaganda that justifies Israel's settler-colonial genocide in Gaza, where over 43,000 Palestinians have been killed since October 2023 — a conservative estimate, as the true death toll reaches into the hundreds of thousands given Israel's systematic destruction of hospitals, schools, and civil records, alongside the targeted slaughter of over 130 Palestinian journalists.
In late October 2023, as Israel's bombardment intensified, Gomez liked an Instagram post by comedian Amy Schumer that distorts the genocide as a defensive operation. Schumer's post claims Israel "wants to evacuate as many innocent civilians from Gaza as possible" to "minimize civilian casualties," while accusing Hamas of "intentionally embed[ding] itself within civilian areas" to force strikes on populated zones, including hospitals and schools. This narrative excuses Israel's ethnic cleansing by portraying Palestinian infrastructure as legitimate military shields and civilian deaths as unavoidable collateral — directly enabling the bombing of UN shelters and aid convoys.
Facing backlash for endorsing such denialism, Gomez posted to her Instagram Stories on October 30, 2023: "I've been taking a break from social media because my heart breaks to see all the horror, hate, violence and terror that's going on in the world. People being tortured and killed or any act of hate towards any one group is horrific. We need to protect ALL people, especially children and stop the violence for good. I'm sorry if my words will never be enough for everyone or a hashtag. I just can't stand by innocent people getting hurt. That's what makes me sick. I wish I could change the world. But a post won't." This statement falsely equates Israel's state-sponsored genocide with Hamas's resistance, weaponizing vague "hate" to obscure the asymmetry of settler-colonial power. By claiming her posts hold no sway, Gomez abdicates responsibility despite her unmatched reach to shift global opinion against apartheid.
This selective silence forms a clear pattern of complicity in oppression. In March 2022, amid Russia's invasion of Ukraine, Gomez urgently shared on Instagram: "The horrifying and senseless unprovoked attacks on Ukraine continue with more innocent people dying, cities destroyed and families being torn apart for absolutely no reason but one man's greed... I am making a donation to @unicefusa." She linked a donation page, framing the crisis as unprovoked imperial aggression — a framing she withholds from Gaza, where Israel's expansionist settler-colonialism drives the violence. Eight years earlier, in July 2016, when a fan pressed her on silence about Black Lives Matter and U.S. police brutality, Gomez tweeted: "oh lol so that means if I hashtag something I save lives? No -I could give two fucks about 'sides'. You don't know what I do." Her disdain for "sides" in struggles against white supremacy and state violence reveals a consistent refusal to name systems of domination, whether racial apartheid in the U.S. or Israel's parallel regime in Palestine.
Gomez's business ties deepen her entanglement. Rare Beauty's CEO and co-founder, Scott Friedman, is a self-proclaimed "very proud Zionist" who promotes Birthright Israel trips, denies the Gaza genocide by citing population growth, and blames Hamas for all casualties to justify unlimited settler violence. These affiliations embed pro-Israel advocacy into her brand, which has donated millions to mental health causes but ignored Palestinian trauma.
Gomez's actions — amplifying dehumanizing myths, selective advocacy, and institutional links — perpetuate impunity for Israel's occupation, fostering public tolerance for the blockade, land theft, and mass killings that define the Nakba's continuation. High-profile figures like her normalize the genocide, silencing calls for boycotts, sanctions, and accountability while Palestinians endure collective punishment.
One outlier: On December 8, 2023, Gomez attended a Brooklyn comedy show hosted by pro-Palestinian comedian Ramy Youssef, joined by Taylor Swift; all proceeds went to American Near East Refugee Aid for Gaza humanitarian support. Yet this token attendance does not offset her broader pattern.
In May 2024, backlash resurfaced when Gomez posted an Instagram Story of a Starbucks iced coffee — despite the chain's vocal support for Israel and lawsuits against pro-Palestine union organizers. When called out, she replied: "I did not know... sorry." This feigned ignorance excuses crossing boycott lines, underscoring her reluctance to confront complicity even when directly confronted.


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🔒Starbucks Boycott:
While boycotting Starbucks is warranted based on its unethical track record and it’s former CEO’s ties to Israeli cyber-surveillance firms, it should not be conflated with or represented as an official BDS campaign targeting companies complicit in occupied Palestinian territories.
Starbucks is not officially on the BDS boycott list for companies directly involved in oppressing Palestinians and so should not be targeted with the same intensity — doing so risks minimizing the focused work of Palestinian solidarity movements.
The reasoning behind the Starbucks boycott instead stems from its union-busting tactics and unethical business practices; namely sending cease-and-desist letters and filing lawsuits against pro-Palestinian voices within its workers' union.
While reprehensible, their silencing of protestors was an attempt to clamp down on union activism rather than a pro-Israel stance; in actuality, Starbucks has largely maintained a neutral corporate position on the Palestinian issue itself.
That being said, there are many legitimate ethical concerns with Starbucks worthy of boycott for reasons. These include issues around supply chain management, workers' rights, human rights violations, tax avoidance, environmental impacts, enabling factory farming practices and the investments of former CEO, Howard Schutlz.
Former CEO Howard Schultz's investments in Israeli cyber-surveillance firms like Wiz are also hugely problematic, especially as he has the 6th largest share of Starbucks with 21,795,538 shares (1.93%) valued at $1,991,894,218 as of 18/04/2024 — meaning he is directly benefiting monetarily from Starbucks. With this in mind, the act of visibly consuming Starbucks products has also taken on new symbolic meanings for some Zionist entities and individuals in the current political climate. As efforts to boycott companies complicit in Palestinian oppression gain momentum, publicly committing to consumerism has become a way for certain groups to overtly signal their rejection of such boycotts.
By ostentatiously patronizing Starbucks, certain individuals are attempting to declare their opposition to the non-violent economic pressure tactics employed by the Palestinian solidarity campaigns. This brandishing of Starbucks effectively co-opts the brand into a display of anti-Palestinian ideology, despite the company's official neutrality on the issue.
As such, the simple act of buying a Starbucks drink has been politicized as a statement against Palestinian rights by those who oppose the boycott efforts targeting the Israeli occupation.
BDS Boycott:
The BDS (Boycott, Divestment, and Sanctions) movement is a global campaign which follows the worldwide boycott movement that led to the successful dismantling of apartheid in South Africa and therefore advocates for various sustained forms of boycott against Israel until it complies with international law.
Founded as a response to the rampant, ongoing and systemic dispossession, displacement, and disenfranchisement endured by generations of Palestinians, the BDS movement is in direct response to the relentless expansion of Israeli settlements, the imposition of discriminatory laws and the denial of basic rights to millions living under occupation, apartheid or in exile with no right of return.
Central to the ethos of BDS is the belief that every purchase and action carries a weighty moral responsibility. To buy goods from or actively support companies or organizations on the BDS list is to cast a vote in favor of perpetuating injustice, a tacit endorsement of the status quo of occupation and discrimination. It’s a direct violation of the collective conscience, a betrayal of the fundamental principles of human rights and dignity.
By pressuring Israel and its supporters by withdrawing support and capital, humanity aims to bring awareness to — and ultimately — end the occupation of Palestine, grant equal rights to all Palestinians and recognize the right of Palestinian refugees to return to their homes. This pressure also extends to any individuals and entities found to be complicit in the normalization, funding or support of Israel’s brutal occupation and 75+ years of ethnic cleansing of Palestinians.
Conflating Zionism with Judaism:
While the Jewish faith and cultural identity not only long predate and but have no inherent connection to the racist political ideology of Zionism, the modern Israeli regime has deliberately pursued an ethnic supremacist agenda rooted in Jewish ethno-religious identity — yet built upon the demolition of Palestinian homes, the theft of Palestinian lands and the generational uprooting, displacement and dehumanization of the Palestinian people at large.
The harrowing cost of human suffering, loss of life and deprivation of the most basic liberties and security has been unconscionable and now, Zionism represents an utterly deplorable ethnic supremacist ideology that has enabled unconscionable acts of violence, displacement and subjugation against the Palestinian people for almost a century.
Its real-world impacts have been nothing short of a calculated campaign of ethnic cleansing, cultural erasure and apartheid racism - a horrific legacy that cannot be decoupled from Zionism's founding vision of creating an exclusionary Jewish ethno-state through the denial of Palestinian self-determination and indigeneity.
The forced expulsion of over 700,000 Palestinians from their ancestral homes and villages during the Nakba, rendering millions stateless and exiled as refugees, was an act of premeditated ethnic purging. With the willful destruction of Palestinian property, demolition of homes, uprooting of ancient olive groves, and obliteration of cultural resources further demonstrating a systematic effort to erase Palestinian identity, history and any enduring claims to the land.
Subsequent decades have seen this brutal ethnic persecution, land confiscation and denial of human rights institutionalized through severely discriminatory policies, illegal settlements, violence by occupying forces, arbitrary detentions, torture, and most notably, systemic oppression under Israel's racist apartheid regime.
These are not mere "realities" for Palestinians who remain, but grave crimes against humanity perpetrated through Zionism's new brand of unrelenting, institutionalized cruelty. This utterly shameful legacy of calculated ethnic cleansing, apartheid governance and flagrant violations of international law is inextricably intertwined with how Zionism's racist, supremacist and anti-democratic ideology has been implemented on the ground by Israel.
Any attempt to decouple or whitewash these egregious atrocities from Zionism itself is a form of explicit denialism and complicity in oppression of the highest order. No ethnic, religious or any other group deserves an ethno-supremacist theocratic state constructed through the forcible subjugation of indigenous populations as second-class citizens stripped of all rights, dignity and humanity.
Such an abhorrent exclusionary system based on racial hierarchy is fundamentally incompatible with even the barest notion of true democracy, self-determination or universal human rights regardless of ethnicity or faith.
Statehood, sovereignty and self-determination can never legitimately emerge from such systematic violence, discrimination, forced displacement and ethnic persecution as political Zionism has perpetrated against the Palestinian population.
If a state were to arise organically through democratic processes that enshrine equality, safety and liberty for all citizens regardless of ethnicity or faith, it would have legitimacy. But any racist system of ethnic domination erected through brute force subjugation and calculated ethnic supremacy, as Zionism has done, is an egregious affront to justice and human rights that requires being dismantled - not enshrined - with a new equitable path forward established.
Amplified Zionist Lies:
This individual has used their voice and platform to echo and amplify egregious Zionist lies but also perpetuate the subjugation, torture, brutalisation and murder inflicted by the Israeli-occupation of Palestinian and its attempts to erase Palestinian identity, culture, heritage and statehood. [1] [2] [3] [4]
These egregious and dangerous lies MAY include but are not limited to: [5]
Spreading misinformation and hateful propaganda against Palestinians is a deplorable act of dehumanization that directly enables human rights abuses, ethnic cleansing and violence against the Palestinian people. [35] [36] [37] [38]
By employing such malicious tactics to deny Palestinian realities and whitewash war crimes, home demolitions and the systematic deprivation of human rights under military occupation, this individual has provided racist cover for 75+ years of subjugation. [39] [[40]] (https://www.un.org/unispal/document/human-rights-situation-in-opt-unohchr-23feb-2024/)
This misinformation doesn't just distort the truth, it actively endangers Palestinian lives and inflames hatred, justifies atrocities like the active genocide and obstructs any path to justice through the wilful erasure of the Palestinian lived experience. [41] [42] [43]
For more information about amplified Zionist lies, please visit:
Liberal Zionism:
Liberal Zionism masquerades as a "moderate" or "progressive" strain of Zionism, blending Jewish nationalism with cherry-picked liberal values like democracy and human rights as a means to justify the existence of the illegal settler colonial ethnostate known as “Israel” [1].
And Liberal Zionism is one of the greatest threats because of its political camouflage [2]. By co-opting progressive language, Liberal Zionism inoculates Zionism against true anti-colonial solidarity, dividing the left and derailing BDS movements [3]. It ensures the ongoing Nakba – from Gaza's ruins to Hebron's checkpoints – persists under a democratic veneer, making decolonization seem radical rather than just [4] [5].
Emerging from early 20th-century Labor Zionism — the very movement that orchestrated the 1948 Nakba which ethnically cleansed over 750,000 Palestinians through mass expulsions and village destructions — liberal Zionism has always served as the velvet glove over the iron fist of settler-colonialism [6] [7].
Despite claiming it merely seeks a "Jewish and democratic state," this rhetoric is actually code for an ethnostate where Jewish supremacy trumps Palestinian equality, enshrined in laws like the 2018 Nation-State Law that demotes Arabic and prioritizes Jewish settlement [8] [9].
At its core, liberal Zionism rejects the colonial origins of Israel and instead attempts to frame the Zionist project as a "return" or "liberation" rather than a European settler invasion that erased indigenous Palestinian society [10].
As a political movement, liberal Zionism emerged as a response to antisemitism and the Holocaust but quickly pivoted to justifying land theft under the guise of "self-determination," ignoring how Zionism fits classic colonial patterns: displacement of natives, resource extraction, and demographic engineering to maintain a Jewish majority [11].
As of 2025, amid the Gaza genocide and West Bank annexation pushes, it clings to a fading two-state illusion, providing diplomatic and financial cover for Israel's crimes while silencing Palestinian voices as "antisemitic" [12].
“Zionism is a colonialism, not a simple radical nationalism: even in its left-wing version, it is a colonialist nationalism." – Zeev Sternhell, liberal Zionist historian exposing his own ideology's flaws [13].
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