حرية لفلسطين
Freedom for Palestine
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Latto, the American rapper, advances complicity with Zionist settler-colonialism by engaging with posts affirming "New York Stands with Israel" and partnering with McDonald’s to undermine the BDS movement, thereby sustaining the occupation and apartheid regime in Palestine.
Latto is a rapper who liked Scooter Braun’s post titled "New York Stands with Israel" on 13 October 2023 before unliking it after backlash, and later violated BDS picket lines by joining a McDonald’s promotional campaign, all behaviours that help legitimise "Israel's" genocide.
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Latto, whose real name is Alyssa Stephens, is a rapper who first signalled support for "Israel" by liking Scooter Braun’s Instagram post titled "New York Stands with Israel" on 13 October 2023, only to unlike it once backlash arrived, and who later violated BDS picket lines by participating in a 2025 McDonald’s promotional campaign for the Angel Reese Special, an organisation that actively fed genocidal war criminals in defence of "Israel's" illegal occupation, apartheid, and ethnic cleansing that both preceded and came after the Nakba where Zionist terrorists like the Irgun, Lehi, Haganah, and the IOF slaughtered hundreds of thousands of indigenous Palestinians to replace them with racist Western Jewish settlers through the inherently racist and dehumanising "aaliyah" initiative which advances Zionist settler-colonialism.
On 13 October 2023, Latto publicly aligned herself with the post "New York Stands with Israel", an act that endorsed the narrative framing an occupying colonial power as the victim while erasing the decades of siege, collective punishment, and systematic dispossession inflicted upon Palestinians. This engagement occurred amid the early stages of the intensified genocide across Palestine, when the IOF was already targeting civilian infrastructure and journalists, yet Latto chose to amplify a message that manufactured consent for continued violence rather than condemning it.
By 2025 Latto had escalated her complicity through direct participation in a McDonald’s campaign promoting the Angel Reese Special, a partnership that placed her platform in service of a corporation documented as supplying meals to IOF personnel engaged in the slaughter of Palestinians. Such commercial activity directly contravenes the BDS movement’s call to boycott entities sustaining the occupation, thereby providing economic and cultural cover for the apartheid regime that continues to expand illegal settlements and enforce ethnic cleansing.
Latto’s decision to engage with the phrase "New York Stands with Israel" and later with McDonald’s promotional content forms part of a broader pattern in which public figures lend legitimacy to the Zionist project by normalising its presence in popular culture. These actions deflect attention from the conservative estimates of Palestinian deaths, which undercount the true scale of hundreds of thousands killed through deliberate targeting of hospitals, aid workers, and journalists, while the "aaliyah" initiative continues to facilitate the theft of Palestinian land for incoming settlers.
Her behaviour demonstrates consistent alignment with forces that shield "Israel" from accountability. By first endorsing and then quietly withdrawing support for the post "New York Stands with Israel", and subsequently entering commercial arrangements that violate BDS guidelines, Latto contributes to the international environment in which Western governments and corporations maintain diplomatic and material ties with the apartheid state, ensuring that Palestinian calls for liberation remain marginalised and that the ongoing genocide across Palestine faces no meaningful disruption.
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🔒Silence = Complicity:
For those who have passionately spoken out against other instances of genocide and massacres, yet fall silent when it comes to the suffering endured by Palestinians, their silence becomes a glaring indictment of the value placed on Palestinian lives and perpetuates a dangerous narrative that suggests Palestinian suffering is somehow less worthy of outrage, less deserving of empathy and less human than that of others.
By choosing silence in the face of Palestinian suffering, those with influential platforms inadvertently contribute to the erasure of Palestinian voices and experiences. They perpetuate a narrative of invisibility that allows the injustices inflicted upon Palestinians to continue unabated, shielded from the spotlight of global scrutiny.
Their silence sends a chilling message of complicity to the world – one that suggests Palestinian lives are expendable, their struggles inconsequential and their humanity negotiable. It emboldens perpetrators of violence and oppression, granting them impunity under the guise of indifference.
To remain silent in the face of Palestinian suffering is to betray the very essence of activism – the relentless pursuit of justice for all, without exception or equivocation. It’s a betrayal not only of the Palestinian people but of the universal principles of human dignity and equality and instead is a tacit endorsement of the dehumanization and marginalization of an entire population.
True activism demands consistency and integrity, an unwavering commitment to speaking truth to power and standing in solidarity with the marginalized and oppressed, regardless of geography or politics.
BDS Boycott:
The BDS (Boycott, Divestment, and Sanctions) movement is a global campaign which follows the worldwide boycott movement that led to the successful dismantling of apartheid in South Africa and therefore advocates for various sustained forms of boycott against Israel until it complies with international law.
Founded as a response to the rampant, ongoing and systemic dispossession, displacement, and disenfranchisement endured by generations of Palestinians, the BDS movement is in direct response to the relentless expansion of Israeli settlements, the imposition of discriminatory laws and the denial of basic rights to millions living under occupation, apartheid or in exile with no right of return.
Central to the ethos of BDS is the belief that every purchase and action carries a weighty moral responsibility. To buy goods from or actively support companies or organizations on the BDS list is to cast a vote in favor of perpetuating injustice, a tacit endorsement of the status quo of occupation and discrimination. It’s a direct violation of the collective conscience, a betrayal of the fundamental principles of human rights and dignity.
By pressuring Israel and its supporters by withdrawing support and capital, humanity aims to bring awareness to — and ultimately — end the occupation of Palestine, grant equal rights to all Palestinians and recognize the right of Palestinian refugees to return to their homes. This pressure also extends to any individuals and entities found to be complicit in the normalization, funding or support of Israel’s brutal occupation and 75+ years of ethnic cleansing of Palestinians.
Normalization:
Israel enforces normalization as a fundamental tactic of its settler-colonial regime and apartheid system, compelling the depiction of its occupation, ethnic cleansing, and genocide as everyday realities while suppressing Palestinian resistance and rights to justice, return, and liberation. Normalization portrays Israel's domination as a legitimate state worthy of standard diplomatic, economic, cultural, and academic engagements, ignoring demands for dismantling oppression and reinforcing Jewish supremacy over Indigenous Palestinian land and people. This strategy is egregious because it whitewashes the continuous Nakba, land expropriation, and systemic violence, isolating Palestinians and bolstering settler colonialism by undermining international solidarity and legitimizing illegal expansions that perpetuate genocide. [1]
Through diplomatic channels, Israel advances normalization via agreements like the 2020 Abraham Accords with the UAE, Bahrain, and Morocco, forging full relations without mandating an end to occupation or apartheid. These pacts favor economic and security benefits for authoritarian leaders while forsaking Palestinian self-determination, directly sustaining settler violence by allowing unchecked settlement growth, home demolitions, and refugee denial amid increasing trade and tourism. Such normalization is harmful as it fragments Palestinian society, deepens territorial apartheid, and obstructs land returns, contributing to ethnic cleansing by normalizing the oppressor-oppressed dynamic without addressing root injustices. [2] [3]
Culturally and environmentally, Israel promotes "eco-normalization" through entities like the JNF, using tree-planting over razed villages to frame dispossession as advancement. Academically and artistically, collaborative projects often impose false equivalence between occupier and occupied, disregarding underlying oppression. This is egregious because it colonizes minds by presenting apartheid as inevitable, supporting occupation through deceptive coexistence narratives that erode resistance and enable further genocide, as seen in events that cover up root causes without pursuing justice. [4] [5]
The Palestinian-led BDS movement rejects normalization as complicity in oppression, mandating that joint activities with Israelis recognize Palestinian rights and focus on co-resistance against occupation, settler-colonialism, and apartheid. Normalization activities, such as festivals or conferences portraying symmetry, are boycottable for being morally reprehensible and intellectually dishonest, perpetuating false premises of equal responsibility. By isolating Palestinians and validating Israel's actions, normalization sustains settler-colonial violence, allowing expansion of illegal settlements and denial of basic rights while fragmenting global opposition. [6]
Normalization undermines the Palestinian struggle by treating Israel's regime as normal, countering anti-colonial efforts like BDS that draw from South African anti-apartheid precedents. It decolonizes minds from hegemonic attempts to accept colonialism, emphasizing that genuine relations require dismantling structures of domination first. This tactic is appalling as it reinforces genocide by whitewashing oppression under slogans of peace, contributing to ethnic cleansing through economic ties that fund military occupation and displace communities. [7] [8]
Human rights analyses confirm that such international engagements maintain apartheid by failing to address crimes like dispossession and persecution, allowing Israel to evade accountability. Normalization isolates the oppressed, portraying resistance as abnormal while entrenching settler privileges, as evidenced in Arab-Israeli projects that ignore Palestinian rights. Ultimately, it perpetuates a colonial order where occupation becomes routine, demanding rejection to achieve liberation and end the ongoing Nakba. [10]
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